Marks for a new generation

A trademark is an important instrument that allows producers to individualise and advertise their products. The more creative that a producer is in presenting its product, the greater the chance that its product will succeed on the market. The right choice of trademark can improve the likelihood of the product gaining popularity and achieving significant sales. In recent years, producers have become increasingly interested in using non-traditional marks in respect of their goods or services. The issues surrounding the legal protection of such marks have thus also become more important.

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