Advanced Marketing Studies “Brand Management” in Higher School of Economics (HSE)15 April 2017
Sergey Medvedev, PhD, LLM, Senior Lawyer (Gorodissky & Partners, Moscow) gave a lecture on “Protection of Brand as IP Asset: brand identifiers, counterfeiting and brand protection” at the advanced marketing studies program “Brand Management” organized for marketing specialists at the Higher School of Marketing and Business Development of the Higher School of Economics (HSE). The lecture highlighted legal and practical aspects of trademark registration, trademark use and non-use issues, peculiarities of disposal of trademark rights, main aspects on enforcement against counterfeiting/parallel imports as well as unfair competition, and other issues. Sergey also outlined the main difference in legal protection related to trademarks and trade names and described certain problems of trade dress protection and business reputation of the company. Around 30 students specialized in the area of advertising and marketing attended the lecture.