Advanced Marketing Studies “Master in Marketing” in Higher School of Economics (HSE)

Sergey Medvedev, PhD, LLM, Senior Lawyer (Gorodissky & Partners, Moscow) gave – within Gorodissky IP School project – a lecture on “Protection of Brand as IP Asset” at the advanced marketing studies program “Master in Marketing” organized for marketing specialists at the Higher School of Marketing and Business Development of the Higher School of Economics (HSE).

The lecture highlighted legal and practical aspects of trademark registration and protection, trademark use and non-use issues, peculiarities of disposal of trademark rights, main aspects on enforcement against counterfeiting, parallel imports as well as unfair competition. Sergey also outlined the main difference in legal protection related to trademarks and trade names and described certain problems of trade dress protection and business reputation of the company.

About 15 marketing specialists attended the lecture and took part in the topic discussion.