Studies program “Master in Marketing” at the Higher School of Economics
22 June 2019Sergey Medvedev, PhD, LLM, Partner (Gorodissky & Partners, Moscow) gave within the project Gorodissky IP School a lecture on “Protection of A Brand as An IP Asset” at the advanced marketing studies program “Master in Marketing” organized for marketing specialists at the Higher School of Marketing and Business Development of the Higher School of Economics (HSE).
The lecture highlighted legal and practical aspects of trademark registration, trademark use and non-use issues, peculiarities of disposal of trademark rights, main aspects on enforcement against counterfeiting, parallel imports as well as unfair competition. Sergey also outlined the main difference in legal protection related to trademarks and trade names and described certain problems of trade dress protection and business reputation of the company.
More than 10 marketing people specializing in the area of advertising and product promotion have attended the lecture.
