プロフェッショナルアップグレードプログラムブランド管理

Sergey Medvedev, PhD, LLM, Senior lawyer (Gorodissky & Partners, Moscow) spoke on “Protection of brand as an IP subject-matter: brand indentifiers; counterfeiting and legal protection of brands” in the course of “Brand management” professional upgrading program for students at the Higher school of marketing and business development (Higher school of economics, Moscow). The lecture highlighted legal and practical aspects of trademark registration, use and non-use thereof, TM rights disposal, as well as counterfeiting\grey import suppression, inclusion of trademarks into the Customs Register and other issues. Sergey also cleared the main difference between trademarks and commercial designations and touched certain problems of firm’s style and company business reputation protection. Over 20 students specialized in marketing and advertising attended the lecture.