Larisa Shapran

• “How to choose the "right" trademark” (Clerk.ru, September 2023)
• “When it's time to register a trademark. The main points that a businessman needs to know about” (Clerk.ru, February 2023)

Presentations

• “Obvious or Unbelievable: When Can a Trademark Contradict Public Interests, Principles of Humanity and Morality?” (23d Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, September/October 2025)
• “Descriptive trademarks: lack of creativity or a smart tactic?” (IPPeople, Moscow, October 2024)
• “Registration of descriptive trademarks: problems and practice” (22nd annual seminar “IP protection strategies for successful company development”, Moscow, October 2024)
• “Brand-squatting in Russia: what it is and how to fight it” (21th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, September 2023)
• “Acquired distinctiveness as a confirmation of trademark protectability” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
• “Brand protection as a significant element of a business development strategy focused on Russian and foreign markets” (18th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, October 2020)
• “Trademark selection for a business individualization and obtaining a legal protection” (15th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2017)
• “Trademark selection and registration for a successful promotion” (Seminar “Aspects of IP protection abroad”, N.Novgorod, April 2017)

• Consulting Russian companies on trademark registration in Russia.
• Consulting a large Russian company on trademark as a well-known.
• Contestation of trademarks, imitating other trademarks of Russian companies.
• Evaluation of trademark protectability for Russian companies.