Implementation of the franchise model for the purpose of bakery food products sales in Russia

Client Krispy Kreme Doughnut Corporation (USA)

Description

Krispy Kreme Doughnut Corporation (USA) (KKDC) specializing in sales of bakery products, in particular, donuts has its own network of restaurants in many countries around the world and holds an aggregation of the intellectual property subject matters and brands. The company decided to invest in the development of its business in Russia via the franchising model. For this project KKDC applied to us as the professionals in this field in order for the deal to be complied with the Russian legislation, especially in the area of franchising and to ensure the validity of the underlying franchise agreement.

Solution

Within the scope of this project aimed at developing a network of donut restaurants Russia, we advised KKDC on all legal aspects related to the grant of franchise to the contracted Russian company. During our consultations, we provided services for the review and preparation of the relevant transaction documents, in particular, the development agreement and franchise agreement, as well as the services for the registration of the franchise with Rospatent. In addition, we conducted a legal review of the relevant intellectual property rights that have been presented as the subject-matters of the franchise.

Result

As a result of provision of our services, KKDC successfully entered the Russian market and opened a chain of donut restaurants in Russia. The project was individual by its nature, structure and involved various legal issues in terms of IP and commercial law, franchising and distribution law as well as the other elements of Russian law.