Non-traditional trademarks – a changing picture

Today in Russia, there is growing interest in non-traditional trademarks. The prosecution practice has developed rapidly and intensively over the past few years. This is illustrated by the number of publications on this issue, as well as the fact that non- traditional trademarks have become a popular topic at many seminars and conferences relating to different aspects of trademark registration and protection. The growing tendency to register these kinds of trademark can be explained by the development of new production technologies and multimedia technologies, which often enter the market aggressively.

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