Conference “Legal and ethical aspects of marketing”

Ilya Goryachev, Senior Lawyer (Gorodissky&Partners, Moscow), made a presentation “Legal protection of corporate identity” at the Conference “Legal and ethical aspects of marketing” organized by the Business Way Forum in Moscow.

In his presentation, Ilya told what a corporate identity is from a legal point of view, what are the tactics of protecting a corporate identity, how to competently create advertising materials as elements of a corporate identity, how to protect against imitations.

At the end of his speech, Ilya presented case-study, which aroused keen interest of the audience.