Trademark as a Business Asset // RBC Companies

RBC portal published an article by Alexey Kratiuk, Partner, Head of Trademark Department and Valery Narezhny, Ph.D., Partner (Gorodissky & Partners, Moscow) “Trademark as a Business Asset”.

The article is dedicated to a trademark as a valuable business asset for entrepreneurs. The authors analyze the economic and legal value of a trademark, the necessity of state registration for brand protection, methods of commercialization (licenses, franchising, pledge), and the importance of active use to maintain exclusive rights.