Liudmila Serova

• “Trademark: what is it and why is it needed for business” (Licensing Russia, August 2023)
• “A Eurasian trademark” (ECTA Daily, June 14, 2018)
• “The existing trademark opposition opportunities in Russia” (36th Annual Conference ECTA Dayli #1, June 2017)
• “Simplicity is worse than robbery” (IP law firm Gorodissky & Partners information bulletin, #1 (82) 2012)
• “The most significant development for our practice” (“World Trademark Review”, October, 2011)
• “Playing the language game” (“World Trademark Review”, #30, April/May 2011)
• “Teflon proves its strength” (IP law firm Gorodissky & Partners information bulletin”, #2 (75), 2011)
• “Rising to the challenge in Russia” (“World Trademark Review”, February/March 2010)
• “Pharmaceutical trademarks in Russia” (“World Trademark Review”, October/November 2009)
• “Non-Swiss Switzerland” (IP law firm Gorodissky & Partners information bulletin, #3 (56), 2008)
• “Practice of examination and consideration of cases in the Russian PTO. Comments of experts” (“Trademarks in Russian Federation”, Moscow, 2004)
• “Judicial and administrative practice of dispute resolution in the field of trademarks. Comments of experts” (“Trademarks in Russian Federation”, Moscow, 2004)

Presentations

• “Trademark protection as one of the tools for successful company development” (Business conference “Opportunity time - Summer 2023”, Moscow, June 2023)
• “Conflicting trademarks: ways to prevent registration and combat strategies” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
• “The First Steps for Your Own Patent Service” (18th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, October 2020)
• “Confusingly Similar Trademarks Disputes and Perspectives of Opposition System in Russia” (16th annual seminar “IP protection strategies for successful company development”, Moscow, April 2018)
• “Ways to combat the registration of trademarks, imitating well-known trademarks of large companies” (14th annual seminar “IP protection strategies for successful company development”, Moscow, April 2016)
• “Contestation of examination and registration of trademarks in Russian PTO” (13th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April, Moscow, April 2015)
• “Trademark distinctiveness — where the line should be drawn?” (12 annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April, Moscow, April 2014)
• “Grounds for objections filing to the Chamber of patent disputes. The latest practice of the Russian PTO” (11th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April, Moscow, April 2013)
• “Misinformation: pluses and minuses of trademark registration in the sphere of business organization” (10th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April, Moscow, April 2012)
• “Objection hearings at the Chamber of patent disputes: theory and practice” (9th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2011)
• “Protection of trademarks in Russia. Peculiarities of the Russian trademark life” (IP Seminar “Legal and practical aspects of trademark protection in Russia and Belarus”, Vilnius, Lithuania, April 2010)
• “The novelties in recognizing trademarks and designations as well-known” (8th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2010)
• “Latin, Cyrillic and other peculiarities of the Russian trademark life” (6th annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Moscow, September 2009)
• “Trademarks examination during the period of changes entailed by the new legislation” (7th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2009)
• “Specific points of trademarks examination” (5th annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Saint Petersburg, August 2008)
• “Using a trademark in compliance with the new Russian legislation” (6th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2008)
• “Trademarks: registration, appealing and use” (4th annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Kiev, Ukraine, August 2007 (co-speaker A.Nesterov)
• “Ways to save a registered trademark while suppressing attacks and attempts of nullifying by competitors and third parties” (5th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2007)
• “Examination as to form and examination of claimed designation” (2nd annual seminar “IP Strategies for Company’s Successful Development”, Moscow, October 2004)
• “Preparation of documents for registration of trademarks, drafting of responses to formal Inquiries of the Russian PTO” (1st annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Moscow, September 2004)
• “Requirements to new trademark cases, formal examination” (1st annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Moscow, September 2004)

• Representing and defending interests of well-known foreign companies for the protection and keeping in force their trademarks and preventing registration of identical or similar trademarks in relation to identical and similar goods and services.
• Representing and defending the interests of a famous Russian company, a manufacturer of goods of class 25 and 28, for invalidation of registrations of similar trademarks covering similar goods that are offered for sale on the same marketplaces.
• Cancellation of unauthorized registration of well-known trademarks.
• Registration of an American corporation`s trademark as well-known.
• Consulting clients on a trademark protection strategy.
• Expert opinion on prevention of counterfeit import in Russia.