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Vitaly Shishaev

Vitaly Shishaev
Trademark Attorney
Trademark Department
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  • Russian University of Cooperation (1995–2000)


  • PTMG
  • ECTA


  • Gorodissky and Partners since 2000


  • Russian
  • English
  • Trademarks and service marks
  • Appellations of origin and geographical indications
  • Non-traditional trademarks (color, sound, 3D, etc.)
  • Collective trademarks
  • Well-known trademarks
  • National, international and regional trademarks

In particular, business areas:

  • Medicine, pharmacology and orthopedics
  • Perfumery and cosmetics
  • Oil industry, fuels and lubricant materials
  • Machinery and machine tool industry
  • Automobile industry
  • Electronics, photo equipment, computer hardware and software
  • Food
  • Consumer goods
  • Financial and insurance services
  • Internet and telecommunications
  • Sanitary appliances
  • Construction and renovation


  • PTMG
  • ECTA
  • “New-Old Brands” (B-mag.ru Business magazine, March 2024)
  • SMD Country Index - Russian Federation (Country Index by Schutz Marken Dienst GmbH, November 2022)
  • SMD Country Index - Russian Federation (Country Index by Schutz Marken Dienst GmbH, November 2021)


  • “New Old Names: Transformation of Well-Known Trademarks under the Influence of Modern Realities” (Forum “My Business. Entrepreneur's Day”, Smolensk, May 2024)
  • “Trademark protection as a significant element of business development strategy” (Roundtable “IP Protection Strategy for Successful Company Development”, Kaluga, June 2023)
  • “Conflicting trademarks: ways to prevent registration and combat strategies” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
  • “Peculiarities of medicament trademarks registration” (9th annual seminar “IP protection strategy for successful company development”, Moscow, April 2011 (co-speaker I. Rogal)
  • “How to file new trademark cases. Formal examination” (2nd annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Moscow, September 2005)
  • “Formal expertise of a trademark application. The protectability criteria of a trademark” (3rd annual seminar “IP protection strategy for successful company development”, Moscow, April 2005)
  • Prevention of mass registration of famous trademarks of foreign companies in the name of persons making dishonest attempts to register such trademarks in their own name.
  • Obtaining legal protection for trademarks of one of the leading manufacturers of coffee products after re-branding.
  • Consulting large French publishing houses on trademarks registration and prevention of a confusingly similar trademark registration.
  • Developing trademarks registration strategies for a Turkish clothes manufacturer and a well-known orthopedic German company.
  • Preventing an unauthorized registration of trademarks, owned by Chinese and Taiwan electronic companies, by third parties.
  • Developing a colored trademark registration strategy for a large manufacturer of professional hairdressing equipment.
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